Website Redesign
USA Silos
About the Client
Marietta Silos and USA Silo Service, both housed under Marietta Group, perform construction, restoration, inspection, and cleaning services for concrete silos, bins, and storage domes across North America.
 
Need
While still highly functional, the existing sites for both companies were seven years old. As a result, their designs were dated and did not fit with the latest trends for usability.
 
Solution
The goal in developing the two sister websites was to use the same framework but include different brand elements to differentiate the related silo companies. A full-width responsive framework was developed to accommodate increased mobile traffic and to adjust to current design trends. The sites also incorporated more white space and improved copy for consistency, conciseness, and user comprehension.
 
Results
Since a newly launched site has to be recrawled by Google and other search engines, there is typically at least a slight drop in rankings. However, in launching the new silo sites, both sites continued to rank the same on average in the first few weeks, with several areas showing increases.
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