Print Ad Campaign
PHC
About the Client
PHC Corporation of North America is a leader in laboratory equipment for biopharmaceutical, life sciences, academic, healthcare and government markets. The company is operated as a subsidiary of PHC Holdings Corporation, Tokyo, Japan, a global healthcare company involved in the three core businesses of Medical Devices, Healthcare IT and Life Sciences.
 
Need
PHC Corporation of North America requested the creation of a print ad campaign across four product types. The goal was for the ads to position PHCbi brand products as the solution to customers' high-stakes problem of removing uncertainty about the safety or repeatability of their work.
 
Solution
A tagline was created to sell the campaign's tone, work across all product types, and draw in the reader. The layout was designed based on a grid system from the client's graphic standards. Supporting graphics and images were selected to compliment copy and organized in a predictable format within the design grid for easy comprehension.
Product Brochure
PHC
About the Client
PHC Corporation of North America is a leader in laboratory equipment for biopharmaceutical, life sciences, academic, healthcare and government markets. The company is operated as a subsidiary of PHC Holdings Corporation, Tokyo, Japan, a global healthcare company involved in the three core businesses of Medical Devices, Healthcare IT and Life Sciences.
 
Need
In light of the global COVID-19 pandemic, cold chain storage solutions that fit the requirements of new and emerging vaccine storage needs have never been more important. The client needed a print piece that could effectively communicate how their products address current needs.
 
Solution
OffWhite created a new flyer for PHC Corporation of North America to highlight storage solutions that are suitable for a wider range of the cold chain. This piece communicated essential information as some novel vaccines require ultra-low temperatures and others may require multiple temperature storage points before administration to the public.
Product Guide
PHC
About the Client
PHC Corporation of North America is a leader in laboratory equipment for biopharmaceutical, life sciences, academic, healthcare and government markets. The company is operated as a subsidiary of PHC Holdings Corporation, Tokyo, Japan, a global healthcare company involved in the three core businesses of Medical Devices, Healthcare IT and Life Sciences.
 
Need
The client needed a single print brochure to showcase their entire product offerings while showing the higher-level view of specifications.
 
Solution
Product information was condensed into an easy-to-digest format using product icons and data tables surrounded by intentional product photography and blurbs that touch on the applications and uses of each product group.
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