Website Redesign
Marietta Silos
About the Client
Marietta Silos and USA Silo Service, both housed under Marietta Group, perform construction, restoration, inspection, and cleaning services for concrete silos, bins, and storage domes across North America.
 
Need
While still highly functional, the existing sites for both companies were seven years old. As a result, their designs were dated and did not fit with the latest trends for usability.
 
Solution
The goal in developing the two sister websites was to use the same framework but include different brand elements to differentiate the related silo companies. A full-width responsive framework was developed to accommodate increased mobile traffic and to adjust to current design trends. The sites also incorporated more white space and improved copy for consistency, conciseness, and user comprehension.
 
Results
Since a newly launched site has to be recrawled by Google and other search engines, there is typically at least a slight drop in rankings. However, in launching the new silo sites, both sites continued to rank the same on average in the first few weeks, with several areas showing increases.
Drone Inspection Video
Marietta Silos
About the Client
Marietta Silos is the only silo company to offer silo inspections that incorporate powerful artificial intelligence (A.I.) software with drone capture technology.
 
Need
When Marietta Silos introduced a new inspection method that incorporated innovative technology for the first time, it was important to explain to customers what it did and why it mattered and show them.
 
Solution
An informational video was created to introduce and educate potential customers about the new software solution. The video shows footage of the drone flight so clients can see the process as well as learn the value.
Print Ad Campaign
PHC
About the Client
PHC Corporation of North America is a leader in laboratory equipment for biopharmaceutical, life sciences, academic, healthcare and government markets. The company is operated as a subsidiary of PHC Holdings Corporation, Tokyo, Japan, a global healthcare company involved in the three core businesses of Medical Devices, Healthcare IT and Life Sciences.
 
Need
PHC Corporation of North America requested the creation of a print ad campaign across four product types. The goal was for the ads to position PHCbi brand products as the solution to customers' high-stakes problem of removing uncertainty about the safety or repeatability of their work.
 
Solution
A tagline was created to sell the campaign's tone, work across all product types, and draw in the reader. The layout was designed based on a grid system from the client's graphic standards. Supporting graphics and images were selected to compliment copy and organized in a predictable format within the design grid for easy comprehension.
Product Guide
PHC
About the Client
PHC Corporation of North America is a leader in laboratory equipment for biopharmaceutical, life sciences, academic, healthcare and government markets. The company is operated as a subsidiary of PHC Holdings Corporation, Tokyo, Japan, a global healthcare company involved in the three core businesses of Medical Devices, Healthcare IT and Life Sciences.
 
Need
The client needed a single print brochure to showcase their entire product offerings while showing the higher-level view of specifications.
 
Solution
Product information was condensed into an easy-to-digest format using product icons and data tables surrounded by intentional product photography and blurbs that touch on the applications and uses of each product group.
Email List & Template Refresh
Air Science
About the Client
Air Science® manufactures a complete series of high-efficiency ductless fume hoods, ductless workstations, laboratory filtration products, and custom enclosures designed to protect the user, the process and the environment from hazardous vapors, fumes, and particulates.
 
Need
The existing email template was due for a design refresh. Email open rates had also stagnated at a number far below the industry standard.
 
Solution
A new template was designed with a more dynamic look, and a stronger focus on the product and the email list was dramatically cleaned.
 
Results
Following the redesign and list cleanup, email open rates increased by more than 1700% in the first two months.
Digital Brochures
Air Science
About the Client
Air Science® manufactures a complete series of high-efficiency ductless fume hoods, ductless workstations, laboratory filtration products, and custom enclosures designed to protect the user, the process and the environment from hazardous vapors, fumes, and particulates.
 
Need
The client requested digital brochures for each of their product offerings.
 
Solution
Digital brochures were designed with interactive PDF features for easy navigation. The design and copy were created to house the specifications of each product in an organized and predictable fashion so prospective customers could follow easily.
Website
Manuverate
About the Client
Manuverate® is a patented modular delivery system that is designed to meet direct-to-store and home delivery demands while addressing the ergonomic and economic challenges of the last mile.
 
Need
As a new company with prototype offerings, Manuverate needed a new website to get customers interested and sell how their offerings address pain points.
 
Solution
The modern design, simplistic navigation and straightforward copy constructed by OffWhite effectively communicate the benefits of Manuverate's innovative, ergonomic delivery system and loading/unloading equipment. The site includes a video and image gallery, news/blog posts, an animated homepage slider with a responsive design, and parallax effects sprinkled throughout to add depth to still images.
Product Brochure
PHC
About the Client
PHC Corporation of North America is a leader in laboratory equipment for biopharmaceutical, life sciences, academic, healthcare and government markets. The company is operated as a subsidiary of PHC Holdings Corporation, Tokyo, Japan, a global healthcare company involved in the three core businesses of Medical Devices, Healthcare IT and Life Sciences.
 
Need
In light of the global COVID-19 pandemic, cold chain storage solutions that fit the requirements of new and emerging vaccine storage needs have never been more important. The client needed a print piece that could effectively communicate how their products address current needs.
 
Solution
OffWhite created a new flyer for PHC Corporation of North America to highlight storage solutions that are suitable for a wider range of the cold chain. This piece communicated essential information as some novel vaccines require ultra-low temperatures and others may require multiple temperature storage points before administration to the public.
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