Published by Bill White , January 20th, 2021
Since we started our company on a cold day in 1985, the evolution of OffWhite and business and technology in general - is staggering. While the pathways to our markets and client services have offered new dimensions in efficiency and accountability, our basic work remains the same. The more things change, the more they stay the same, right? Yes and no.
We have continued to reinvest in the tools and technologies we need to compete in a global market. The substrate upon which we run OffWhite is advanced and efficient. While we work in a historic, bucolic college town on the Muskingum River banks in Marietta, Ohio, we are within reach of anyone and everyone on earth at light speed. We rightfully claim we're in the middle of nowhere and in the middle of everywhere.
The OffWhite business model's foundation may be unique, but our acumen runs deep. We're a relatively small firm specializing in technology marketing for highly specialized companies we select as much as they select us. The details we seek, the weeds in which we live, the desire to learn, and the natural curiosity that drives us to peek behind the curtains of new technologies and business processes make up the DNA of who we are and what we do at OffWhite. It is this curiosity that drives us to excellence.
We have implemented our new business development program to bring us together with companies who share our values. These are companies that are making a difference in their industries and bringing true value to their markets. This is true as we have supported their efforts to serve those on the front lines of COVID research, vaccine development, storage and last-mile cold chain deployment.
We hope to travel more frequently and reach out beyond our borders while remaining tethered to the cloud servers that bind us together and host our intellectual property.
The Need for Planning
Accountability in the marketing investment has never been better, especially now that we have analytics that reveal customer behavior secrets in an instant. Knowing how to set up this equation, and what to do with the information itself, has become a centerpiece of our marketing strategies. Too little information and we're back where we started. Too much information and we're paralyzed.
Staying Ahead of the Next Best Idea
The interplay between conventional marketing tools and continuously evolving innovations enabled by digital platform management reveals results that may be fascinating but not always useful or productive.
At OffWhite, our first test for any program is "just because we can doesn't mean we should." And, no matter how we're reaching our customers today, we know that tomorrow will bring another option, and the background noise will continue to rise. It's our job to cut through it, at the right time and with the right people, so that a need can be met, a sale can be made, and a customer can be served.
This basic equation applies to selling technology and perfume. One delivers a solution; the other promises hope.
Our Business Objectives
If you are our client, we will take care of you. We will give you our best work.
If you are not yet a client but think we would be a good fit under a mutually beneficial arrangement, we will explore the chemistry.
If you are a sales, marketing, or product manager, we will respect the confidence and trust you have placed in us; we know that your job and your reputation are based on the outcomes we share.
Suppose you are struggling with the mysteries of analytics, search engine algorithms, social media drivers and the newest language of marketing. In that case, we will lead you on this journey while you focus on your business.
Despite the changes we've absorbed over the last 36 years, our constant is the one so many fear: Content. In content, there is nowhere to hide. There is no way to wordsmith an understanding of products, processes or services that remain critical to whatever industries you attempt to reach. At OffWhite, we exist to create content.
Behind the Curtain
Client service is not just what we do; it's who we are. Service is why we come to work. People often ask us how we have survived in a volatile environment for more than 36 years. There are no secrets to this. We wrap our talents, skills, technologies and teamwork around our clients like a warm blanket.
Let's have a wonderful year - together.
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Offenberger & White, Inc. (OffWhite) is an integrated marketing solutions company based in Marietta, Ohio, USA.
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P.O. Box 1012, 521 Fort Street, Marietta, OH 45750. 1-800-606-1610 or 1-800 OFFWHITE.