Retargeting: A Second Chance at an Interested Audience
Published by Jane Cirigliano, August 27th, 2013
The ever-increasing amount of social media usage boosts the success of retargeting campaigns greatly. For example, the creation of Facebook Exchange makes this type of advertisement the most frequent to appear to Facebook users and has multiplied advertisers’ return on investment 16 times over (Facebook 2012). Consider this:
- 70% of retargeted consumers are more likely to complete a purchase. (Blackboard 2012)
- Advertisers are seeing a 16X higher return on investment in Facebook Exchange ads. (Facebook 2012)
- Retargeted consumers spend on average 50% more than those served with non-retargeted banner ads. (SEO 2012)
To learn more about how your business can use retargeting to increase your sales, contact us at 800-606-1610.
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