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The OffWhite/Salter Network is a strategic business alliance for expanding client services, developing new markets and creating additional marketing and information technology jobs in the Mid-Ohio Valley.
 
Ron Salter, president of Salter and Associates, and Bill White, CEO of OffWhite, formed the alliance of two long-established firms to permit sharing of management, infrastructure and intellectual property resources in support of current and selected new clients throughout the region as well as North America and around the world.
 
The strategic alliance includes broad collaboration throughout Ohio and West Virginia, as well as emerging growth companies offshore. OffWhite/Salter teams are working together to improve and create new marketing, branding and information-sharing platforms to meet the evolving needs of clients with global markets and those moving into the Web 2.0 era.

 

The alliance brings together OffWhite expertise in information architecture, technical marketing, and Web and database development, with Salter's award-winning creative, public relations and media services across business-to-business and business-to-consumer markets.
 
According to White, the alliance with Salter and Associates has offered valuable resources to clients of both firms, as well as opportunities for synergistic growth.

 

"Working together and with our clients, we are building a more powerful set of tools necessary for competing in a global economy.” White adds, “OffWhite investments in information technology mapping, Web site development and integrated marketing management complement the suite of services that have positioned Salter and Associates as one of the region's most highly respected advertising agencies over the years. Despite the proximity of both firms, we have rarely overlapped in a competitive sense. The opportunity to work more closely with Ron and his staff has turbocharged the capabilities we already have at OffWhite, and is giving both firms the critical mass necessary to remain ahead of best practices in a contemporary global marketing environment.”
 
Salter adds that the alliance with OffWhite has added to the range of both companies, which is an important consideration for existing and new clients to appreciate.

 

"Individually, we've been very successful. Together, we bring decades of experience to the market, along with energy, enthusiasm and innovation expressed by a young, highly talented staff that will benefit from transitional opportunities in the future. Our desire is to continue to help our clients grow their businesses. This means Bill and I are growing our businesses globally as we continue to promote sustainability and continuity to the top of our own corporate objectives. Ultimately, our clients and the people who work for and with us, including our full-time staff and interns, are benefitting the most."
 
Offenberger & White, Inc. was established in 1985 in Marietta, Ohio. Salter and Associates, LLC, was established in 1986, in Vienna/Parkersburg, WV. Additional information including profiles of White and Salter, details of the alliance, and work portfolios of both firms are available on the OffWhite/Salter Network Web site.